Coca-Cola in Different Scripts


Tomorrowland

A few years ago I was collecting Coca-Cola written in different language scripts in electronic form. With the help of Unicode, Google, Firefox and a refreshingly talented linguist, Sam Giloi, here is the list we compiled:

Arabic (Arabiyya) کوکا کولا
Amharic ኮካ-ኮላ
Armenian* Կոկա-Կոլա
Bengali কোকা-কোলা
Cantonese (Yale)* Hóháu-Hólohk
Cherokee* ᎪᎧ ᎪᎳ
Chinese (bopomofo) ㄎㄜˇㄎㄡˇㄎㄜˇㄌㄜˋ
Chinese (Cyrillic)* Кэкоу-Кэлэ
Chinese (Gwoyeu Romatzyh)* Keekoou-Keeleh
Chinese (IPA)* kʰɤkʰoukʰɤlɤ
Chinese (pinyin) Kěkǒu-Kělè
Chinese (simplified) 可口可乐
Epcot
Chinese (traditional) 可口可樂
Chinese (Wade-Giles) K'ok'ou-K'ole
Elmer Fudd* Coca-Cowa
English (AHD) kō'kəkō'lə
English (Bristol Dialect)* Coca-Colawl
English (IPA American)* koʊkə'koʊlə
English (IPA Australian)* kəʉkə'kəʉlə
English (IPA British)* kəʊkə'kəʊlə
English (IPA Canadian)* kokə'kolə
English (IPA Cockney)* kʌʊlə'kʌʊlə
English (IPA Derry)* kʲokʲə'kʲolə
English (IPA Estuary)* kəʏlə'kəʏlə
English (IPA Philippine)* kokɐ'kolɐ
English (IPA Runglish)* 'koukakoula
English (IPA Scottish)* kokə'kolə
English (IPA Singlish)* kokə'kolə
English (Latin) Coca-Cola
English (Swedish Chef)* Cuca-Cula
English (Yorkshire Dialect)* Coca-Coleur
Esperanto Koka-Kolao
Estonian Koka-Kola
Faux Cyrillic* CФCД CФLД
Georgian კოკა-კოლა
Greek* Κόκα-Κόλα
Gujarati કોકા-કોલા
Gurmukhi ਕੋਕਾ-ਕੌਲਾ
Hebrew קוקה קולה
Hindi (Devanagari) कैका कोला
Inuktitut* ᑰᑲ ᑰᓚ
Japanese (kanji) 古加琥羅 +
Japanese (katakana) コカ・コーラ
Japanese (hiragana) こかこーら 
Japanese (kiriji)* Кока-Кōра
Japanese (romaji) Koka-Kōra
Kannada ಕುಕಾ ಕುಲಾ
Khmer* កូកា- កូឡា
Klingon* qoqa-qola
Korean (Hangul) 코카-콜라
Korean (romanization) Koka-Korra
Lao ໂກກະ-ໂກຣະ
Malayalam കൊകാ കൊലാ
Maori Kōka-Kōla
Nepali* कोका-कोला
Animal Kingdom
Oriya କୋକା-କୋଲା
Punjabi ਕੋਕ-ਕੋਲ
Runes* ᚳᚩᚳᚪᚳᚩᛚᚪ
Russian (Cyrillic) Кока-Кола
San (Bushman language)* Koka-Koℓa
Shavian (Shaw)* kOka-kOla
Sinhala ෙකාකා-ෙකාලා
Syriac* ܟܘܟܐ ܟܘܠܐ
Tamil கொகா கொலா
Telugu కొకా కొలా
Tengwar (English)*  
Tengwar (Quenya)*  
Tengwar (Sindarin)*  
Thai โคคา-โคล่า
Tibetan ཀོཀཱ-ཀོལཱ
Vietnamese* Côcá-Côla
Yiddish* קאקאקאלא
Zulu Koka-Kola
Zürich German (Züridüdsch)* Gogi

+ I received the following comment from a reader:

Hi, my name is Yasuo and I'm a private historian of Coca-Cola in Japan. We Japanese don't know "Japanese (kiriji)" and never use it. Instead of that, "Japanese (hiragana)" should be added to the list. Spelling Coca-Cola in Japanese (hiragana) is: こかこーら. Trademarks of "コカコーラ","こかこーら","古加琥羅"were registered in Japan by the Coca-Cola Export Corporation on September 21, 1951. Since we Japanese use only katakana for the Western name, however, only katakana has actually been used for Coca-Cola with a character of "" in the middle as "コカ‧コーラ". (The pronounce is [kokɑkɔːlɑ].) Usage of the Kanji 古加琥羅 and the hiragana こかこーら were observed only for novelties in Uniter States, such as "world tray" etc. Before the World War II when Coca-Cola bottling business had not been established in Japan and the product had been sold as just an imported product, varied spellings of Coca-Cola were used such as "コカコラ","コカ‧コラ","コカ、コラ",;"コカコーラ","コカ‧コーラ","コカコオラ".The most popular one among them was "コカコラ"
Arigato!

* contributed by Sam Giloi

Since most people don't have the fonts to display some of the scripts above, here are the image files :

Amharic
Inuktitut
Khmer
Shaw

Tengwar English

Tengwar Quenya

Tengwar Sindarin

Vio Kinda Tastes Like

Vio kinda tastes like Minute Maid Pulpy Super Milky but not as sweet or creamy.  Vio kinda tastes like Qoo Lactic but less acidic.  Vio has about the same carbonation as Coke Blak and as smooth as Coke Light.

Vio Peach Mango reminds me of Tropical Sprite Remix while Vio Very Berry reminds me of Berryclear Sprite Remix.  Vio Tropical Colada resembles Fanta Coconut Pineapple while Vio Citrus Burst brings back memories of Citra and Fresca.

The Vio beverages come in similar aluminum bottles as the Truvia-sweetened Sprite Green, but in 8 fl oz instead of the Sprite's 8.5 fl oz. Vio's twist-off cap has the words "... it's fizzy in here!" where Sprite's top says nothing. Vio Citrus Burst bottle's mfg code has: FEB0711WKE1 0833 CT821, while Sprite Green bottle's mfg code shows: FEB0110WKC1 0404 CT821.


If you ask me which of the four vibrancy drink flavors I prefer, I would say in the same reverse order of their GAN: Vio Peach Mango 2009-0625, Vio Very Berry 2009-0624, Vio Tropical Colada 2009-0623, Vio Citrus Burst 2009-0622.

I'm not sure what GAN stands for, probably Graphic Artwork Number, a unique number that The Coca-Cola Company assigns to each of the artwork design used on its product packages produced in the U.S. including glass, PET and aluminum bottles, aluminum bottle tops, aluminum cans, paper carriers, multi-pack boxes, tetra-paks, and others. Some packages show two GANs, one for the package itself and the other for the additional promotional artwork.

The GAN format is YYYY-NNNN where YYYY is the four-digit year and NNNN is a four-digit serial number.  The earliest examples of GAN I could find are on 12 fl oz cans from 1991. Some of the GAN from 1991-2001 are in the format of YYYY-NN, YYYY-NNN, YYYY-NNNN. The ones I've seen from 2002 and later have the full four-digit NNNN where the 2 and 3 digit serial numbers are preceded by zeros.

The GAN is usually found near the UPC code or the bottom of the artwork panel.

Vio Citrus Burst UPC: 0-491100-5 GAN: 2009-0622 MFG CODE: FEB0711WKE1 0833 CT821
Vio Tropical Colada UPC: 0-491080-2 GAN: 2009-0623 MFG CODE: DEC2010WK01 0906 CT821
Vio Very Berry UPC: 0-491060-8 GAN: 2009-0624 MFG CODE: DEC2010WKE1 1046 CT821
Vio Peach Mango UPC: 0-491070-5 GAN: 2009-0625 MFG CODE: NOV2910WKB1 1406 CT821

Retail price for a bottle of Vio is $3, the same as the Coke Trio (Classic, Diet and Zero) in the sleek aluminum bottles.  You may also purchase Vio in packs of 12 for $25 on Amazon.com

Vio is produced by neXstep beverages LLC, a subsidiary of The Coca-Cola Company based in Houston, Texas. Since its debut in July 2009, Vio is only available in the Big Apple. For a list of the retailers, check out the official website: http://www.viovibe.com and follow @VioVibe on twitter for free samples in New York City.

Coca-Cola Annual Reports

Where would you find a photo of Sam Nunn, former US Senator from Georgia, James D. Robinson III, former CEO of American Express, and Ronald W. Allen, former CEO of Delta Airlines, each holding a sleek black aluminum Coke Zero bottle posing at the World of Coca-Cola? On page 38 of the 2009 Annual Review of The Coca-Cola Company.

In fact, the three gentlemen along with eleven others posed at the World of Coca-Cola for the annual Coca-Cola Company Board of Directors photo shoot. The other three Board members held silver Diet Coke bottles, five had red Coke bottles, while three remaining members posed without a Coke bottle in their hands.

I enjoy reading the annual reports for product information and financial highlights each year. These reports provide a lot of interesting factoids on the company’s product and marketing strategies.

On page 9, you will find a sample of the per capita consumption of company beverage products (not just Coca-Cola) in 2009: Mexico comes in number one with a staggering 665 (8 fluid ounces) servings, followed by Malta with 598, Chile 426, U.S. 399 and Australia 332.

Coca-Cola has been investing heavily in China and India in recent years and their latest per capita consumption are 32 and 9 respectively, in other words, the company has high hopes for growth in these markets.

Interestingly, the number one sparkling (carbonated) soft drink in China is Sprite; and in India is Thums Up (acquired by Coca-Cola in 1993), followed by Sprite (Page 15). Even in Japan, Coca-Cola’s Georgia Coffee is the number one soft drink. As consumer tastes vary from country to country, it is nearly impossible to have the same beverage top the rankings in every market, but having the right portfolio strategy can still put the company in the leadership position.

Globally, Coca-Cola has achieved No. 1 global ranking for Sparkling Beverages, Juices and Juice Drinks, Ready-to-Drink Coffees and Teas. The company is No.2 in Sports Drinks, No.3 in Packaged Water, and Energy Drinks. Coca-Cola is working hard to achieve No. 1 in all these NARTD beverage categories. NARTD? Non-Alcoholic Ready-To-Drink.

Another interesting tidbit is that Nestea is not mentioned at all in the 2009 Annual Review. In the 2008 Annual Review, Nestea is listed as one of Coca-Cola’s 13 billion dollar brands. Nestea trademark belongs to Nestle and the beverage is being marketed and distributed throughout the Coca-Cola system, and Beverage Partners Worldwide, a joint-venture between Coca-Cola and Nestle.

In the 2009 report, Simply was the latest Coca-Cola brand to break the one-billion dollar revenue in a year and was added to the list of Billion Dollar Brands.

Looking at The Coca-Cola Company website, the corporate press release dated February 11, 2010, was the first time that Simply brand was added to the list of billion dollar brands and the total became 14. The press release dated March 26, 2010, still listed 14 billion dollar brands, but the press release dated March 29, 2010, the list became 13 billion dollar brands.

So why did Coca-Cola exclude Nestea from its billion dollar brands list?

Coca-Cola Nestle partnership started two decades ago in 1991 with Coca-Cola Nestle Refreshments to market read-to-drink coffee and tea. Then in 2001, the partnership was renewed as Beverage Partner Worldwide, but in late 2006, the scope of products was reduced to just ready-to-drink tea.

For coffee, Coca-Cola turned from the Swiss to the Italians by signing a global partnership with illycaffè SpA to develop and market ready-to-drink coffee under the illy issimo brand in late 2007 with final agreement inked in March 2008.

In February 2008, Coca-Cola took a 40% stake in Honest Tea with the rights to acquire the company after 3 years.

Personally, I enjoy Honest Tea more than Nestea. Although I also like Gold Peak which was developed and marketed by Beverage Partners Worldwide, it is very hard to find Gold Peak in stores.

Coca-Cola is expected to acquire 100% of Honest Tea in 2011 and perhaps will expand this popular brand.

Another brand that I have seen brewing in the Coca-Cola tea portfolio is Fuze. Already I have seen Fuze brand freshly brewed tea dispensers in Subway restaurants.  Fuze is also a recent acquisition by The Coca-Cola Company from 3 years ago.

I don't know why Nestea got dropped from the list, but I am not going to miss Nestea if it disappears from the shelves or vending machines in the U.S. as it has in Japan a few years ago.


Finally, the 2009 annual review from Coca-Cola has a CD on its last page. The contents include:
  • 2009 Investor and Analyst Meeting Highlights
  • 2009 Year-End Messages form Operating Group Leadership
  • 2009 Annual Report on Form 10-K
  • 2009 Annual Review
  • 2008/2009 Sustainability Review
  • Open Happiness Music Video
  • 2009 Open Happiness Global Advertising
As a collector, I also have Coca-Cola stockholder reports from as early as 1925. I am short of a few years to have a complete collection. I also have shareholder reports from Coca-Cola Enterprises, Coca-Cola Bottling Consolidated and Coca-Cola Hellenic Bottling Company.

If you have copies of reports from Coca-Cola Amatil, Coca-Cola Femsa or other publicly traded Coca-Cola bottlers that you don’t need any longer, I will be happy to take them off your hands.